Does Your Digital Silhouette Mirror Your Real Life Reputation?
Brian Solis recently wrote a great article about managing your online digital identity.
In his blog post, Brian reminds us we are casting ‘digital shadows’ each time we post information to the Internet via a Twitter update, blog post, comments on articles, video, etc.
He challenges us to search our name in Google, Twitter, PeopleBrowsr or Collecta and see if the results reinforce our intentions or portray an unexpected picture.
If the results do not portray the reputation we seek the good news is, “…the search experience related to you is defined by you” says Brian. “Acceptance of this reality represents half the distance to crafting a more strategic and effective representation of who you are and what you stand for online and in the real world.”
Brian then gives us advice on creating our online reputation, “Decide whom it is you’re trying to impress with your social profiles and updates and realize that answer may change over time. Just ‘think’ about what it is you’re sharing and why before you upload to the public Web. Anything not conducive to the reinforcement of a strategic outward facing personal brand should be relegated to private viewing.”
As people searches become more of the norm before an employment interview or even choosing key stakeholders, crafting a personal social media strategy is key to creating a digital reputation that mirrors your real life.
I encourage you to read Brian Solis’s blog post in its entirety for additional insights.
Related Post
Company Social Media Guidelines for Employees
What next?
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